AND SO ON

Blood Cancer United

Identity and design direction for Blood Cancer United, previously the Leukemia & Lymphoma Society (LLS). More than a new name, it is a bold step forward. Awareness of blood cancers was below 5% and the old name no longer reflected the full scope of the mission.

A simpler, more inclusive name that brings every type of blood cancer together was introduced concurrent with an overall brand transformation — bringing decades of support, research, and advocacy forward across all touchpoints.Clearer. Stronger. Built to help humanity thrive beyond blood cancer.More to come.

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