Rich Greco

THE GREAT BRAIN CELL SACRIFICE

Identity, package design, and collateral for The Great Brain Cell Sacrifice wine. For every bottle you buy, a book is donated to help a child in an underfunded community learn to read. By drinking this wine, a few lost brain cells can help build the brains of the next generation.

In long form communications and physical environments, the main mark becomes compromised with every subsequent placement as if affected by alcohol over the time. Labels also feature history’s greatest minds with heads that are slightly compromised in size.

Featured in Forbes.
Featured in Vanity Fair.